Good communication on social media can be crucial to success. It can help you build brand awareness, increase your customer base and connect with existing customers. However, it can all go horribly wrong if you don't follow a few simple rules. Here are my dos and don'ts to help guide you through.
Appearing on camera or live radio is many people's worst nightmare. Yet when you're invited to do a broadcast interview, it's because you are considered credible and knowledgeable. It would be a shame to waste this golden opportunity so here are some tips to help you overcome your fears.
When I'm asked what I do, I've lost count of the amount of people who don't really understand what Public Relations is. Sadly, unlike Ab Fab, PR isn't all glamour and long, boozy lunches. Here's my attempt to explain what it is and what is isn't.